The View from Greenview

9 06 2013

“I’m Greenviewing it,” I responded when asked what my lunch plans were. That’s because this week I hit another mile marker in My Creative Journey. Greenview Designs has been a concept, then a logo and then a business card for much of this year. But it’s suddenly become very real this week with the launch of a very real website.

GreenviewLike everything in my life, this has evolved into being. Last summer I started this blog as a way to have a creative voice while working in corporate world. I wasn’t too concerned about whether anyone would read it. What I discovered was once the words I wrote become solid and published, the ideas I was writing about started to happen. I’m now comfortable presenting my point of view in front of others and I’m comfortable saying I’m a writer because of this blog I’ve been writing for almost a year.  That creative voice of mine is being heard because I’m saying it out loud. Maybe it’s just to coin a current phrase; I’m finally leaning in.

My sweetie, who’s my partner and I had a vague idea for business since he kinda-sorta-but-not-really retired. With his strong cinematography/video/producing background and my art direction/graphic design experience, we knew we had complimentary skills. We’re also interested in growing our lives in new directions.  He has a real passion for building furniture and I’m loving the workshops I’m giving on creativity. We also wanted a business that could grow and evolve as we do.

So we’ve taken all these seeds and planted them. And they have sprouted! Why Greenview? It’s the literal avenue where our creative journey starts every day. It’s our creative oasis. Greenview Designs now seems the natural choice because this is where we grow ideas.

Putting the website together, however, meant we had to be concrete and not just a vague concept. We’ve pulled from our creative pasts and present and will be constantly adding things as we create them. Not only did we launch the website, but we’re on FacebookTwitter @GreenviewDzine, PinterestYouTube, and Vimeo.

Like all journeys there’s been bumps in the road. Like just discovering the site been hijacked by a hacker and would link to a random website in China. Fortunately, I’m surrounded by web guys who know how to fix those things (big shout-out to my friends at Gatorworks).

Greenview Designs is growing strong and fast. My lunches, evenings and weekends are now spent Greenviewing it. My partner, Steve Davison, is putting his full-time energy into this creation of ours. Our business like our lives is a work in progress. Check us out, if you go to the website all our social media links are there. I’d love any likes, follows or comments. I’m savoring this moment and will keep you posted on the growth spurts and the bumps on the road in this creative journey.





Birthing an Idea

4 11 2012

I am in labor right now. The gestation period is coming to an end. I’m birthing an idea. My partner and I are creating a brand new business. This isn’t the first idea we’ve given birth to, but it’s the first business we’ve created together. We know that once an idea is born, it takes on a life of it’s own. I’ll be a working mom. I’m not quitting my day job to take care of this baby. I work in Marketing at one of the largest OB hospitals in the country, so this birthing analogy is natural for me. I’m still waiting for my real baby girl to be totally self-supporting. Time will tell if either of these babies will eversupport me!

If the idea of starting a business was inception, the first labor pain was coming up with the name.That name became Greenview Designs. Why Greenview? It’s the literal
avenue where our creative journey starts every day. It’s our creative oasis. It’s where we grow ideas.

Our vision is a business that houses different kinds of design and nurtures creativity. Together we have decades worth of talent and experience of turning ideas into things. We want our idea to grow into what it wants to be and will give it the freedom to go where life takes it.  I like the story of FAB. It started out as one business model and evolved into something else. That something is even more fabulous than the original
idea. 

Our starting concept is that Greenview Design is a design and strategy company. We’ll
facilitate workshops on creativity and innovation; offer graphic design services; commercial TV/video producing and production expertise; branding and marketing consultation. We’ll transfer your VHS tape to a DVD. And we’ll nurture a personal passion—custom furniture design.

Procrastination is really a part of the creative process. I’m good at this phase. Finally after spending some quality time procrastinating, I pushed and pushed and a logo was finally created. Designers put extra pressure on themselves when designing something for themselves. I treated myself as a client and came up with three options. Then I made it my partner’s job to pick one. Here’s a bit of the process work.

First ideas are
rarely the best in logo design.

After I did
this, I realized I’m watching too much
HGTV.

Clean, classic
and simple.

The chosen logo.

The Hurricane Bar is the first custom built furniture that was created under the Greenview Designs umbrella. Here are a few more examples of custom furniture that’s available.

Chef’s
Table

Shaker Step-Back
Cupboard

This blog is about
my creative journey, so it’s seems appropriate that the birth of
our business is shared here. I’ll keep you updated with this baby’s
progress. Facebook, Pinterest and a website will be among it’s
first milestones.  We’re still deciding who gets the president
or the CEO title, which reminds me, I better design that business
card.

HEE, HEE,
HOO.

An idea is born into the
world.  Watch it grow!

Contact us at:
greenviewdesigns@gmail.com