How Breast Cancer Awareness Month led to a Thankful November

21 11 2014

This post is part of a blog hop by the amazing women of Midlife Boulevard. A blog hop is when a group of bloggers write on the same topic. This month’s topic is What I’m Thankful For. You can find the link to the other blogs at the end of this story. 

I think of my life as a creative journey and I recently came upon an intersection that I had not foreseen. October was breast cancer awareness month. I’m keenly aware of this because it’s my job to help promote it. I work for a woman’s specialty hospital in marketing.

While working on an ad campaign for mammography, a lump was found during my annual mammogram. I’m also working on the Cancer Annual Report and this year’s focus is breast cancer. I became the patient I was creating ads for and a possible statistic in the technical report that I help to design. When I got a call after my mammogram from the head of Imaging, I knew that she wasn’t calling me about advertising.

This year’s Thanksgiving card. Woman’s is one of the largest OB hospitals in the country and is known locally as the Birthplace of Baton Rouge.

This year’s Thanksgiving card. Woman’s is one of the largest OB hospitals in the country and is known locally as the Birthplace of Baton Rouge.

November is a month when we give thanks. While designing Woman’s Thanksgiving card, I didn’t yet know that I would be so personally thankful for the organization I work for. From the beginning, I was told that there was a 90% chance the lump was benign. I listened to the experts and had the biopsy to prove that I wasn’t in the 10% category. Because of their kind and professional assurances, I knew that I was going to be OK. This is why you get those yearly mammograms, to stop cancer early.

The only thing I remember coming out of the fog of anesthesia was the direction to not do any housework and no heavy lifting. I also remember telling my nurse/friend that we needed to go out for bloody marys. I’m sticking with the no housework rule and still need to get that drink with my friend.

I’m fine, no cancer.

During this time, I worked on the ad campaign to tell the public about the new 3D mammography technology that Woman’s now has. Just as I was told to do no heavy lifting, the marketing team worked together and the creative effort was shared. No one had to do the heavy lifting alone. This campaign actually launched an explosion of creative energy within the team. This team has all been touched in some way by breast cancer and I’m not the only one in the group who has had a biopsy. There was a sincere enthusiasm on how best to tell the public about the new technology.

The creative approach we chose to use to explain 3D mammography is origami. Traditional mammograms give a 2D image, like a flat piece of paper. The 3D technology is dimensional. It is like the folded origami. We chose to use the crane as our model, this origami bird is also the symbol of good luck. The campaign launches during this month of Thanksgiving.

Below is the campaign the Marketing team created. If you want to learn about the new 3D technology, just click. 

Campaign billboard

outdoor blog

Campaign print ad

3Dad blog

Campaign web banner

3D_728x90

I say a daily prayer to be given the wisdom to see the gifts the universe sends me. I was given the gift of living Woman’s mission: to improve the health of women and infants. That mission includes my own health.

To all the women and men I work with day after day and to the community we serve, I am thankful.

Shout out to the marketing team: Lynne, Bridget, Margaret, Rachel, Laurel, Tracie, Brian, Amiee and Dana. And to my sweetie, Steve, who held my hand and took care of me during it all.

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Click here to read to the other stories in the blog hop.





Birthing an Idea

4 11 2012

I am in labor right now. The gestation period is coming to an end. I’m birthing an idea. My partner and I are creating a brand new business. This isn’t the first idea we’ve given birth to, but it’s the first business we’ve created together. We know that once an idea is born, it takes on a life of it’s own. I’ll be a working mom. I’m not quitting my day job to take care of this baby. I work in Marketing at one of the largest OB hospitals in the country, so this birthing analogy is natural for me. I’m still waiting for my real baby girl to be totally self-supporting. Time will tell if either of these babies will eversupport me!

If the idea of starting a business was inception, the first labor pain was coming up with the name.That name became Greenview Designs. Why Greenview? It’s the literal
avenue where our creative journey starts every day. It’s our creative oasis. It’s where we grow ideas.

Our vision is a business that houses different kinds of design and nurtures creativity. Together we have decades worth of talent and experience of turning ideas into things. We want our idea to grow into what it wants to be and will give it the freedom to go where life takes it.  I like the story of FAB. It started out as one business model and evolved into something else. That something is even more fabulous than the original
idea. 

Our starting concept is that Greenview Design is a design and strategy company. We’ll
facilitate workshops on creativity and innovation; offer graphic design services; commercial TV/video producing and production expertise; branding and marketing consultation. We’ll transfer your VHS tape to a DVD. And we’ll nurture a personal passion—custom furniture design.

Procrastination is really a part of the creative process. I’m good at this phase. Finally after spending some quality time procrastinating, I pushed and pushed and a logo was finally created. Designers put extra pressure on themselves when designing something for themselves. I treated myself as a client and came up with three options. Then I made it my partner’s job to pick one. Here’s a bit of the process work.

First ideas are
rarely the best in logo design.

After I did
this, I realized I’m watching too much
HGTV.

Clean, classic
and simple.

The chosen logo.

The Hurricane Bar is the first custom built furniture that was created under the Greenview Designs umbrella. Here are a few more examples of custom furniture that’s available.

Chef’s
Table

Shaker Step-Back
Cupboard

This blog is about
my creative journey, so it’s seems appropriate that the birth of
our business is shared here. I’ll keep you updated with this baby’s
progress. Facebook, Pinterest and a website will be among it’s
first milestones.  We’re still deciding who gets the president
or the CEO title, which reminds me, I better design that business
card.

HEE, HEE,
HOO.

An idea is born into the
world.  Watch it grow!

Contact us at:
greenviewdesigns@gmail.com