Birthing an Idea

4 11 2012

I am in labor right now. The gestation period is coming to an end. I’m birthing an idea. My partner and I are creating a brand new business. This isn’t the first idea we’ve given birth to, but it’s the first business we’ve created together. We know that once an idea is born, it takes on a life of it’s own. I’ll be a working mom. I’m not quitting my day job to take care of this baby. I work in Marketing at one of the largest OB hospitals in the country, so this birthing analogy is natural for me. I’m still waiting for my real baby girl to be totally self-supporting. Time will tell if either of these babies will eversupport me!

If the idea of starting a business was inception, the first labor pain was coming up with the name.That name became Greenview Designs. Why Greenview? It’s the literal
avenue where our creative journey starts every day. It’s our creative oasis. It’s where we grow ideas.

Our vision is a business that houses different kinds of design and nurtures creativity. Together we have decades worth of talent and experience of turning ideas into things. We want our idea to grow into what it wants to be and will give it the freedom to go where life takes it.  I like the story of FAB. It started out as one business model and evolved into something else. That something is even more fabulous than the original
idea. 

Our starting concept is that Greenview Design is a design and strategy company. We’ll
facilitate workshops on creativity and innovation; offer graphic design services; commercial TV/video producing and production expertise; branding and marketing consultation. We’ll transfer your VHS tape to a DVD. And we’ll nurture a personal passion—custom furniture design.

Procrastination is really a part of the creative process. I’m good at this phase. Finally after spending some quality time procrastinating, I pushed and pushed and a logo was finally created. Designers put extra pressure on themselves when designing something for themselves. I treated myself as a client and came up with three options. Then I made it my partner’s job to pick one. Here’s a bit of the process work.

First ideas are
rarely the best in logo design.

After I did
this, I realized I’m watching too much
HGTV.

Clean, classic
and simple.

The chosen logo.

The Hurricane Bar is the first custom built furniture that was created under the Greenview Designs umbrella. Here are a few more examples of custom furniture that’s available.

Chef’s
Table

Shaker Step-Back
Cupboard

This blog is about
my creative journey, so it’s seems appropriate that the birth of
our business is shared here. I’ll keep you updated with this baby’s
progress. Facebook, Pinterest and a website will be among it’s
first milestones.  We’re still deciding who gets the president
or the CEO title, which reminds me, I better design that business
card.

HEE, HEE,
HOO.

An idea is born into the
world.  Watch it grow!

Contact us at:
greenviewdesigns@gmail.com